I think this needs to be stated outside of my earlier post about Activizzard and StarCraft 2. Let's face it, as gamers, gaming companies have us by the balls. They create the games that we want to play, we buy them and that's it. They dictate the rules, the code of conduct and the fashion in which it is to be played and, outside of official patches and unofficial fan creations, the game more or less stays the same. And they always will have the same formula.
We may, as gamers and internet users, sit idly in front of glowing screens and rant about the things that are important to us - this is the only power we have to change ANYTHING. This is important to note. The only way things get changed is by speaking out - whether this be as a protest on the street or a well-meaning blogpost to and about the right people or thing.
What will NOT get things changed is flame wars. We need to be more eloquent with our anger, explaining WHY this kind of things simply won't do anymore. More eloquent than, "yur a fag lolz" and "this is fucking shit, ffffffuuuuuuuu blizzard!11!!!" These outbursts of nonsensical jabbery won't get you anywhere. In fact, they will set back the cause.
The world already sees gamers as ineloquent, infantile, useless leeches of human decency, and when I look at some of the bastards on forums and MMORPGs, it's hard to not agree - sometimes. Most of the time, however, when you have people like my friends or Husky and HD and the professional players they host in their StarCraft tournaments, or just that one nice guy in World of Warcraft who helped you find your way to Orgrimmar rather than shouting at the top of his virtual lungs, "NOOB FAG! ORGRIMMAR IS EASY TO FIND LOL".
Gamers are, actually, intelligent and thoughtful folk but they are often the quieter ones. The louder gamers, the ones Jack Thompson and the angry media latch on to like leeches at a blood party, are the ones who do not represent us. I don't know if I can stress any of that enough. If we want gaming companies to take us seriously when we ask for change, we need to do so not only en masse, but eloquently and thoughtfully. Then, and only then, will they take what we have to say seriously alongside their educated and competent game designers. Mahalo.