Saturday, February 11, 2012

OK GO - New Undisputed Masters of the Video Clip

It's likely that a lot of you have not heard of the band OK GO. What is likely, however, is that you have seen their video clips. No, really. Trust me, you have seen this video clip for their song "Here it Goes Again". I'll give you a hint, it has treadmills in it.

If you haven't seen that one, odds are you've probably seen this one for the song "This too Shall Pass" with the Rube Goldberg machine. Or maybe you've even seen their version of the Muppet Show theme!

If you haven't seen any of those, it's still possible that you've seen this clip, for their new song "Needing/Getting".

And really, if you haven't seen any of those, where have you been the past few years? Clearly not on YouTube.

The beauty of OK GO's video clips is clear and I want to go so far as to say that they are the new masters of the video clip art-form, surpassing the previous masters Green Day - who kind of dropped the ball with "Wake Me Up When September Ends". Don't get me wrong, I love the band, but that clip was not very good.

OK GO have taken the video clip back to its origins as a piece of video art. There is nary a sign of the band playing their songs because we as an audience know that they have to lipsync anyway, so why bother? They have created performance pieces with their videos that eclipse most others, doing something newer instead of story clips or overly post-modern jobs.

I congratulate this band on not only some incredibly catchy and awesome tunes, but for their constant construction of intricate and fantastic video clips. Now, okay, go! Watch!


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